http://en.wikipedia.org/wiki/Priming_%28psychology%29
Serial position effect -primacy and recency effects
http://en.wikipedia.org/wiki/Serial_position_effect
Change of meaning hypothesis
"adjectives presented first on a stimulus list established a set, or expectation, through which the meanings of the later descriptors were modified in an attempt to maintain consistency in the mind of the receiver."
Inconsistency discounting
"later descriptions on the stimulus list were discounted if inconsistent with earlier trait adjectives."
Attention decrement hypothesis
"earlier adjectives would wield considerably more influence than the later ones, and a primacy effect in the typical impression formation task would be expected to occur ... even when the stimulus list contains traits of a high degree of consistency."
The Expert/Boss Fallacy
http://channel.nationalgeographic.com/c ... t-fallacy/
http://www.fallacyfiles.org/authorit.html
Persuade face
-female
-smile